bartering platform mobile application
Stufizz is a bartering platform that enables users to connect and trade items in their local communities.
Client
Stufizz
Services
- Business Analysis
- UX/UI design
Overview
Our team was tasked with designing a mobile application for Stufizz, a bartering platform that enables users to connect and trade items in their local communities. The primary goal was to create a user-friendly and engaging app that would encourage users to join and use the platform regularly.
Research and
Analysis
We began by conducting user research to understand the needs and behaviors of our target audience. We found that our users were primarily millennials and Gen Zers who were interested in sustainable living and reducing their carbon footprint. They were also passionate about building a sense of community and connecting with like-minded individuals.
Design Solution
Based on our research findings, we developed a design solution that focused on creating a simple and intuitive user interface, fostering a sense of community, and incentivizing users to participate in the platform.
User Interface
We created a simple and intuitive interface that allowed users to easily browse and search for items to trade. Users could also post their own items for trade and manage their trades in a single screen.
Community Building
We added features that fostered a sense of community on the platform, such as a chat function that allowed users to communicate with each other and build relationships. We also added a social media integration that enabled users to share their trades and connect with other users on other social media platforms.
Incentivization
We added a rewards system that incentivized users to participate in the platform by giving them points for successful trades and community engagement. These points could be redeemed for exclusive offers and discounts from partner brands.
Prototype
and Testing
We created a high-fidelity prototype of the Stufizz app and conducted user testing to validate our design decisions. We observed users interacting with the prototype and collected feedback on their experience. Based on the feedback, we made further refinements to the design.
Final Product
The final product was a mobile application that was simple, intuitive, and engaging. Users could easily browse and search for items to trade, connect with other users, and participate in a community of like-minded individuals. The rewards system incentivized users to participate in the platform, resulting in increased user engagement and retention.
Conclusion
The redesign of the Stufizz mobile application was a successful project that demonstrated the power of user-centered design. By prioritizing user needs and incorporating features that fostered a sense of community and incentivized user participation, we were able to create a solution that improved the user experience and positively impacted the company’s business goals.
